ECPRO Lunch and Learn

How to Turn Strategy into an Award-Winning PR Campaign Join Emerald Coast Public Relations Organization (ECPRO) on January 13, 2026, for a dynamic Lunch & Learn featuring Melissa Watson, Executive Director of Marketing and Revenue Management for Sandestin Investments. Melissa will walk us through the award-winning 2025 PR campaign—from the early concept development to planning a high-impact familiarization event, gaining vendor buy-in, and executing a full-force PR strategy that ultimately earned a prestigious Visit Florida Flagler Award. This case study offers an inside look at how thoughtful planning, collaboration, and strategic storytelling can come full circle to deliver measurable, award-worthy results. BONUS: New Year, New Headshot A new year is the perfect time to refresh your professional image—and a new headshot does exactly that. An updated photo signals confidence, credibility, and growth, showing clients, colleagues, and employers that you’re current, engaged, and ready for what’s next. Photographer: Jerel Harris, Hotspotz Calendar Sitting Fee: Provided by ECPRO Digital Image: $25 Headshots will be taken 11:00 a.m. to 11:45 a.m. and from 1:00 p.m. to 1:30 p.m. on Jan. 13, 2026, before and after the ECPRO Lunch and Learn.